Strategic Performance Group works with clients to ensure that ideas are translated into actions. We use a framework that includes a classic SWOT analysis, identifies and measures all actions against specific success criteria, and then goes beyond to analyze the benefits and consequences of selected alternatives. The difference is that in our approach, we guide clients towards the “best future scenario.”
SPG’s approach to strategy is to move it from a once-a-year event with a product that sits on a shelf to a way of thinking that influences, guides and supports business decisions on a day-to-day basis. We help clients link all elements of their business strategy: vision, mission, values, goals, objectives (interim and outcome), communications and measurements. The iterative nature of our process promotes contributions and buy-in from all stakeholders.
Strategic planning addresses four key questions:
- Who are we?
- Where are we today?
- What do we want to become?
- How do we get there?
In order to successfully address these key questions, SPG works with clients to develop the following components of a strategic plan:
- Mission Statement: Your mission statement defines your core purpose, function or reason for being. It answers the question, “What is the business you are in and whom do you serve?” It captures the essence of who you are.
- Vision Statement: This is a compelling statement of you in the future. It may describe circumstances from the organization’s perspective or from your customer/client’s perspective. It is your ideal situation.
- Values: Values describe what the organization really cares about and what it rewards. What does the organization believe in? What does it uphold?
- Future Scenarios: Where does the organization see itself in two years, five years,10 years? What is the organization’s impact? What is it doing and how is it doing it? For whom?
- Positioning Statement: This statement expresses the organization’s brand, how it wishes to be perceived by its constituents, what distinguishes it from its competitors.
- SWOT Analysis: This analysis identifies strengths and weaknesses within the organization, including structure, systems, people, governance, processes, etc. It also analyzes opportunities and threats in the external environment and their impact on the organization, including political, economic, demographic, technological, industry and social trends.
- Strategic Gap Analysis: It synthesis of all of the above, including a gap analysis, leading to the identification of key areas to address to ensure future success.
- Strategies, Objectives and Tactics: These are broad goals designed to address the gap between the current reality and the envisioned future, including specific tactics and action plans for how to get there.
- Contingency Plans: This includes identification of unexpected events that might occur, analysis of their probability and impact and design of a plan for how the organization will respond.
- Implementation Plans: Making it happen—methods for implementing, tracking, evaluating and updating the strategic plan.